Photo by by MJ/TR (´･ω･)
In Week 5 Jonathan and I introduced to the class the Nico Nico Douga live broadcast, and the merits and demerits of using it as a broadcast host. This week I will show you how the site is in terms of its audience. Before jumping into topic, let’s have a quick review of our presentation, with the new media tool, 280 slides, that Kitty and Jenifer shared with us:
To audience of Nico Nico Douga, contents that they can create are majorly comments. The comments are embedded directly onto videos, synching such viewer-generated content to a specific playback time. According to the Asia Times Online, Nico Nico Douga was the first social media platform allowing viewers to do so. With this unique feature, Nico Nico Douga benefits audience in the following area:
- Shared watching experience – Viewers leave comments directly to the event occurring in the video, in sync with other viewers, creating a sense that all viewers are watching the video together, and that they are socially connected with each other.
- Thinking process can be understood – Looking at the synchronized comments, the flow of thinking throughout the video is observed.
- Comments as a creation of content – From viewer’s private matter to discussion on latest news, comments are of different topics that you can ever think of, not just about the video. Sometimes the comments are so attractive that viewers only focus on reading comments but not the video.
- Communication between viewers – Not only is there a video creator-viewer communication, there is also a viewer-viewer communication in a video. Sometimes viewers generate topics, or comment in response to other viewers’ words, creating communication within the communication of video.
The commenting feature is what makes Nico Nico Douga special. It makes the site one of the significant new media tools because of its low barrier for any users to contribute, creating part of the content of videos even if they don’t have advanced technical skills. And since the comments are overlaid to videos, users came to believe that their contributions do matter within the social community of Nico Nico Douga.
This leads to the point why the topic of writing for new media tool is important for people now – because everyone is somehow a content creator. New media tool becomes so necessary in our lives across business exchange, educational practices, social interactions and personal development. Everyday you comment, you post on your Wall, you tweet. And the content you created can potentially influence thousands of people who might get access to read it. Therefore, as a creator we need to know and acquire the skills of how to write effectively with new media tools. We should be aware of the advantages of using new media to express ourselves or spread news, as well as the ethical issues, such as invasion of privacy, that are hidden under our texts.
Note: Unfortunately the Nico Nico videos are only open to registered users. That’s why my linked video is from YouTube. For those who don’t know Japanese but want to try out for this site can take a look at this useful tutorial.
http://www.youtube.com/watch?v=lU3DrYwWTTI&feature=related
Thanks for your sharing Joanne, you are right but I think new media tool is important not only because everyone is a content creator. New media changed the role of media by altering the relationship between media and audience. Audience are now part of the message that they get involved in the message. Comparing to the one-way communication encouraged by traditional media. New media offered a channel for audience to be heard.
ReplyDeleteThis change implied the raising need for creating converastion with target audience. This is what we need to learn in the course and hope we can have happy learning together.=)
Dear Jo,
ReplyDeleteThanks so much for using 280 slides =]
Nico Nico Douga is a new tool to me. But indeed, I was first shocked by the mass chains of comments in the video /_\ as the main ideas or actors in the video will be hidden by the words. Although this is quite interactive, but I think it would be quite annoying if the whole screen is filled with comments.
Hi Joanne,
ReplyDeleteI think Nico Nico Douga is really an interesting platform for people to share their ideas to others in both video and audio content. Unlike the television broadcast, it is like radio broadcast with visual content, not just voice and it is not pre-record but in live. I believe it would increase the interaction between the live broadcaster and audience in the radio channels nowadays if live radio with video can also be broadcasted on the internet synchronously. Then, the audience does not restricted to phone-in to leave opionion but also freely leave comment online.
I am also a user of Nico TV. Sometimes I do find the comments extremely interesting when the video clip was going into some boring scenes. However, having the never-ending comments shown on the screen would be very annoying and I would choose to mute the comments. Nevertheless, Nico Nico was the first to introduce the comments function, which is then followed by similar video-sharing websites in China and even youtube.
ReplyDelete